How to earn more by working less. Congratulations to your work colleagues. Take risks: try new professions

Many of us dream of working less while earning more money. At first glance, this seems like a paradox - but it is quite achievable by increasing labor efficiency. About several simple ways reduce labor costs while increasing your financial well-being, we talked to experts.

Tip 1. Work remotely

Effective use of working time - good way improve your financial indicators. Determine what factors are distracting for you and prevent you from achieving your work tasks to the maximum. Try to minimize their influence and, if possible, eliminate it. Clearly allocate the time allocated for completing specific tasks. It may seem very cumbersome at first, but in the process this method disciplines and allows you to quickly achieve a significant increase in labor efficiency. Labor efficiency is higher, less time is spent, you can get more done in a working day, and therefore earn more.

Maxim Sundalov, head of the online school English language EnglishDom: “As the head of a startup, work takes up my whole life. Even if I don’t work in the office, don’t hold meetings or meetings, don’t communicate with colleagues, I’m still mentally immersed in finding the most effective and interesting solutions that will move the business forward. But if you want to rearrange your schedule and free up more free time, try to get rid of “time wasters” during the working day: watch social networks less, check your email not every half hour, but for example 3-4 times a day. When holding meetings, set a time barrier - do not more than an hour For example. After this period, the attention of the meeting participants is still unfocused and the effectiveness of the meeting is minimal. Determine 2-3 priority tasks during the day, do not scatter your efforts. Don’t stay at work after the end of the working day if you are not busy with a specific task, if you feel that you are too tired to do anything useful.”

Elena Britova, academic manager of the TransLink-Education company, speed reading and memory development coach: “If, for example, writing a report takes you two hours, then first try to reduce this time by at least 15 minutes, then by another 15, and until you reduce the time to complete the same task to a minimum. We have a “built-in alarm clock,” and if we set it for an hour, it will ring exactly in an hour. For all tasks that you perform from time to time, reduce the time. Do everything right the first time, this significantly saves time and effort. Reduce communication channels while working. And especially communication in social networks. It’s better not to open them at all during work.”

Tip 3. Increase labor costs

Many of us do not think that time is a valuable financial resource, and we need to use it as productively as possible. Determine for yourself the current cost of 1 hour of your work and compare it with the desired figure. In most cases, the difference will be impressive. Think about how you can sell your time at a higher price; perhaps, from the range of all tasks performed, it is worth highlighting only those that bring you more money.

Inna Igolkina, general manager training company Timesaver: “First you need to understand how much money you earn per hour. For those who work in an office, you need to take the amount of income for the month, divide it by 20 working days and 8 hours. If you sell your labor by the hour, then you already know this amount; if you don’t know, take the amount of income and divide by the total number of hours that you had to work. The answer to the question is to sell your labor at a higher price whenever possible. For example, a translator receives an average of $10 per hour for work, and an English teacher receives $20. The designer can take on the job under the same conditions, or he can sell the order more profitably, but in both cases the same amount of time and effort will be required (if the work is of the same type, for example, drawing a logo without special requirements).”

Tip 4. Use modern technologies

The development of technology offers many interesting opportunities for automating work and, accordingly, increasing its efficiency. This does not work equally well in all areas, but, in any case, it’s worth thinking about: what can be done to speed up this or that production process without losing quality indicators?

Inna Igolkina: “Sometimes automation helps. For example, a photographer can manually process each photo before giving it to the client, or he can spend 10-15 minutes studying, write a special macro (a small program that automatically performs the necessary actions on a photo) and receive finished photographs without spending extra effort for unnecessary work."

Victoria Zaborskaya, CEO, Staya: “To work less, you need to work more efficiently. Arrange work so that the maximum number of tasks are automated and customized. This includes mail in which you can upload response templates and with which you can connect your calendar and the calendar of your colleagues, CRM systems that allow you to manage project work even remotely, sites and systems that provide the necessary and up-to-date information about the current situation on market, industry, necessary questions».

Tip 5. Work as a team

To perform some complex tasks, the work of one person is not enough. Even if you work with full dedication, but your colleagues do not, the result will not be effective. Therefore, it is important to choose the “right” people who will work equally with you, performing the tasks assigned to them. Even if this is remote work, the principle of effective cooperation has not been canceled.

Victoria Zaborskaya: “It is necessary that interested and professional colleagues work with you. In a team where people love their work, issues are resolved quickly and efficiently, rather than being passed on to each other, while simultaneously holding 100+1 meetings. That is why, when searching for employees, I ask applicants about their future plans and goals. It’s important for me to know that a person wants to develop in this particular area of activity and will work not only for a salary, but also to gain the necessary experience and competencies.”

The ability to effectively organize work is a guarantee of financial success and advancement.

Elena Britova: “Delegate, distribute, organize. “If you want it done well, do it yourself” is a proverb very beloved by many. My answer: “those who are lucky, they ride.” You don’t have to do everything yourself; know how to distribute responsibilities. In addition, for special tasks, there are specialists who will do it faster and better than you.”

Drawing up a clear plan and the ability to follow it is half the success of any business. If a person clearly understands the goal, sees the ways and methods of its implementation, and has sufficient resources to carry out these steps, he controls what is happening. At the same time, you need to remember that any plan is just a sketch that reflects your vision of the problem and personal priorities at a particular point in time. In the future, this vision may change; accordingly, the plan needs and can be adjusted, revised, and even retreated from it, if such a step is justified. A plan will help you achieve your goals faster, which means you can earn more in your free time.

Elena Britova: “Plan what can be planned. I like to make a plan for a year (global), then for six months (more detailed), then for a month (even more detailed), and for each day. I repeat, only what can be planned. There is no need to be fanatical about planning; leave room for chance.”

Value your time and organize your work process so that you can do everything at the scheduled time.

“If you work a lot, you get tired, but at the same time you are not satisfied with either the level of your salary or, in principle, the type of activity you are engaged in, change your job! Yes, this is radical, but if you hate what you are doing, you will consciously or subconsciously procrastinate, you will be involved in the process for a long time, you will be constantly distracted,” summarizes Elena Britova.

In 1915, Albert Einstein introduced scientific world his brilliant and revolutionary theory of relativity. He devoted the previous three years entirely to its creation, without being distracted by anything else. This approach to work - that is, when you are completely focused on a specific task - is commonly called the Einstein principle. The example of an outstanding scientist can serve as a vivid illustration of the new trend in organizing working time, called doing less. Techniques that allow you to achieve more results by doing less are extremely popular. Guru new theory Peter Taylor pushes us in the same direction.

The less work, the more pleasure you get from it

Are you a swan or a chicken?

I am a chicken, and even without a head. When I'm about to do one important thing, I keep getting distracted by a bunch of parallel tasks, sometimes quite deliberately. All this leads to a monstrous waste of energy, and the effect achieved is very unconvincing.

At the same time, I would like to be a swan, gracefully and measuredly moving through life from one achievement to another, clearly seeing goals and ways to implement them. It’s so nice to know that you combine a successful career with a full-fledged upbringing of children, and even manage to lead a social life without making extra efforts. You are not pressured by an excessive sense of duty or the fear of refusing someone, the fear of saying the word “no” once again. Everyone wants to be swans.

One of the leading experts on time management, Peter Taylor, believes that the key to transformation should be found in laziness. You need to develop a tendency towards idleness and slowness. Once you learn to use these dubious qualities, you will earn more than if you run around with your tongue hanging out, doing a hundred things. You will become more productive, more creative, more enthusiastic about your work, and in addition you will have the much-desired free time(really free).

“Tell me, how many unread messages do you have in your mail? - asks Peter. “I have four, what about you?”

I've lost count. “Well, yes, this is a classic mistake, you use your mailbox as a closet. This is a funnel into which your free time flows. Once you start moving down the list of unread messages, you are no longer in control. This is the basic rule."

The rule is one that helps Peter live an organized, stress-free life. He shares them in his book The Lazy Winners. With these rules, he promises to free me from the endless list of things I have to do and teach me how to have the courage to say no. All I have to do is follow a few lazy principles.

80/20 rule

The point is that eighty percent of our activity is initiated by only twenty percent of real need. To rephrase this more clearly, we can say that we wear 20 percent of the clothes in our wardrobe 80 percent of the time, or spend 80 percent of our time in the company of 20 percent of our closest acquaintances. All we need is to isolate those twenty percent of the most effective efforts and not engage in other nonsense.

This is theory in its purest form. But how can it be implemented in practice, in the chaotic living space of an editor who, on top of everything else, is raising two children? “You need to discover what you spend the most time and energy on,” advises Peter.

For six months I can’t choose where to have a huge children's party, I consult with all parents by email, send them SMS. But I just had to send one letter with a request to express ideas, cross out worthless options from the list received, and then give my sons the opportunity to choose from what was left. It's their holiday!

I'm learning to say no

I decided to practice this principle at a meeting with a demanding customer, for whom I undertook to write a large article. I understood what they would give me additional tasks, which do not require any payment. In my head I was replaying Peter's admonition, who explained that my cowardly agreement might save me time now, but it would definitely result in a big loss of time in the future. Gandhi once spoke very accurately about this: “A hard-spoken “no” is much better than a “yes” said in order to hush up a problem or, even worse, to avoid it.” The old man knew what he was talking about. The customer was unpleasant to hear that for extra work he will have to provide me with an assistant, he gritted his teeth and... agreed. To behave this way, you must first earn a reputation as a person who no one can do this job better than. While you are earning it, you will have to work hard, working as your own assistant, but then you can reap the harvest - make luxurious, precise, ingenious two movements with your hand, and leave the entire time-consuming routine on others.

I stop writing a to-do list

This alarmed me. I always rely on task lists ( read also: How writing a task list boosts your brain (even if you don't complete the tasks themselves)). But Peter explained that this is just a list of things to do, many of which are not even worth taking on. He suggested writing a list as a test, sorting things by importance and then, stopping at each item, asking yourself: “Do I want to do this?” and “Do I need to do this?” Are both answers yes? So this is a really important matter. The method did not seem convincing to me. I remember very well the things I like to do. I go to the bathhouse without being reminded. But a yellow piece of paper about unpaid car tax won’t hurt at all. Anyway, I edited my list. There are only three important things left in him: fix the camera, call dad and go to the chiropractor. All these things I wanted and needed to do.

Even this seemed not enough to Peter: “All these things need to be done now, why keep them on some kind of list!” I felt ashamed. On the way home, I called my parents, stopped at the workshop and to the chiropractor. And all evening I was twitching because of the unexpectedly empty list of tasks.

Schools doing less

In modern coaching, the philosophy of doing less is very popular. Various theorists offer original approaches. One such approach, derived from the mystical practices of Zen Buddhism, is described Mark Lesser(he is both the head of a coaching company and a Zen priest) in the book “Achieve More by Doing Less. The experience of a Zen teacher – a successful businessman.” “We too often make the mistake of thinking that cutting back on our workload makes us lazy and is bad for our productivity. However, by doing less, we allow ourselves to enjoy what we actually achieve,” begins his “Less” manifesto. The author recommends setting aside some time for meditation in the midst of a working day, to “calm the mind.” You can even out your breathing even between reading and sending emails. This will allow you to relieve stress and focus on a specific task, as well as find balance with yourself and the world around you, and separate really important things from what, by and large, we don’t need.

Pomodoro method (timer)

Doing less includes a lot of interesting techniques, such as "Pomodoro method"(Pomodoro Technique, www.pomodorotechnique.com). This working time planning technique was developed Francesco Cirillo(it got its name from a mechanical kitchen timer popular in American families, made in the shape of a tomato). It is based on the principle of working for 25 minutes without a break. But after 25 minutes you should definitely pause.

How does this work:

From the list of tasks, you select the highest priority. You start a timer and work on this task for 25 minutes, without interruption, until the signal sounds (each 25-minute segment is called a “pomodoro”). Rest for five minutes and start working again until the next pomodoro ends. Every four pomodoros, take longer breaks of 10–15 minutes. If a task takes more than five tomatoes, it should be divided into several parts. The Pomodoro method allows you to better group tasks, increases your attention and makes it easier to plan things. It helps programmers especially well.

As long as you have free time, you are open to new interesting offers

Useful laziness

Among the popular doing less techniques that really increase productivity and save effort and time are the following:

Don't do extra work. It’s like the golden rule of a bureaucrat: “Every piece of paper must rest.” Some things are not worth taking on.

Saying no. This, of course, does not mean that you should miss all tasks (you can quickly find yourself without a job). But it often happens that you really shouldn’t do something - your inner voice will tell you this.

Eliminate distractions. Sometimes, for the sake of business, you have to turn it off email and even a telephone.

Take a break. Some even advise taking breaks to sleep during the workday. You decide how and for how long you like to unplug.

Manage procrastination. By deliberately putting off something you least like, you can do a lot of useful things that you never got around to doing before. For example, tidy up your desktop.

Work or life: how to find a middle ground

In 1915, Albert Einstein introduced the scientific world to his ingenious and revolutionary theory of relativity. He devoted the previous three years entirely to its creation, without being distracted by anything else. This approach to work - that is, when you are completely focused on a specific task - is commonly called the Einstein principle. The example of an outstanding scientist can serve as a vivid illustration of the new trend in organizing working time, called doing less. Techniques that allow you to achieve more results by doing less are extremely popular. Guru of the new theory Peter Taylor pushes us in the same direction.

The less work, the more pleasure you get from it

Are you a swan or a chicken?

One of the leading experts on time management, Peter Taylor, believes that the key to transformation should be found in laziness. You need to develop a tendency towards idleness and slowness. Once you learn to use these dubious qualities, you will earn more than if you run around with your tongue hanging out, doing a hundred things. You'll be more productive, more creative, more enthusiastic about your work, and you'll also have much-coveted free time (really free time).

“Tell me, how many unread messages do you have in your mail? - asks Peter. “I have four, what about you?”

80/20 rule

For six months I can’t choose where to hold a huge children’s party, I consult with all the parents by email, send them SMS. But I just had to send one letter with a request to express ideas, cross out worthless options from the list received, and then give my sons the opportunity to choose from what was left. It's their holiday!

I'm learning to say no

I decided to practice this principle at a meeting with a demanding customer, for whom I undertook to write a large article. I understood that I would be given additional tasks that would not require any payment. In my head I was replaying Peter's admonition, who explained that my cowardly agreement might save me time now, but it would definitely result in a big loss of time in the future. Gandhi once spoke very accurately about this: “A hard-spoken “no” is much better than a “yes” said in order to hush up a problem or, even worse, to avoid it.” The old man knew what he was talking about. The customer was unpleasant to hear that for additional work he would have to provide me with an assistant, he gritted his teeth and... agreed. To behave this way, you must first earn a reputation as a person who no one can do this job better than. While you are earning it, you will have to work hard, working as your own assistant, but then you can reap the harvest - make luxurious, precise, ingenious two movements with your hand, and leave the entire time-consuming routine on others.

I stop writing a to-do list

Schools doing less

Pomodoro method (timer)

How does this work:

As long as you have free time, you are open to new interesting offers

Useful laziness

Among the popular doing less techniques that really increase productivity and save effort and time are the following:

Don't do extra work. It’s like the golden rule of a bureaucrat: “Every piece of paper must rest.” Some things are not worth taking on.

Eliminate distractions. Sometimes, for the sake of business, you need to turn off email and even your phone.

Take a break. Some even advise taking breaks to sleep during the workday. You decide how and for how long you like to unplug.

Manage procrastination. By deliberately putting off something you least like, you can do a lot of useful things that you never got around to doing before. For example, tidy up your desktop.

Work or life: how to find a middle ground

This article is for those who work in an office and want to know how to be less tired at work. In this article, I will share principles that help me feel less tired after a day of work.

Office work, in principle, is a rather tedious thing. Although this may sound strange to some. How can a person who sits in one place all day get tired? In fact, fatigue accumulates due to constant looking at the monitor, eye strain, monotony, abundance of incoming information, noise and stress. All these factors are components.

Fatigue after sedentary work is more like nervous fatigue than physical fatigue, in the original meaning of the word. Symptoms of fatigue are heaviness in the head, irritability, bad mood, etc. This is not like the (hopefully) pleasant tiredness everyone is familiar with after physical activity.

It is not possible to completely eliminate this fatigue. Working for many years, 9 hours a day, 5 days a week, plus commuting to the office, can tire even the strongest body. But this fatigue can be minimized. Next I will tell you how.

Principle 1 - Rest more - work less

If you have the opportunity to take a break from work, then use every such opportunity to regain strength and move your gaze from the monitor to something else. When I say “take a break,” I don’t mean quit work and start checking what you’ve been told or surfing the Internet. Step away from the monitor, walk down the street, breathe. Or just move away from the computer and try to relax, free your head from thoughts.

Working in front of a monitor tires you out, no matter what you're doing: reading work documents or studying a blog post. Let's take a break from this.

Go outside at least once every two hours for 5 to 10 minutes.

You can also use lunch time for walks. If you have an hour allotted for lunch? and you manage to finish your meal before this time expires, then do not rush to return to your workplace. Take a walk and stretch your body. You can hang on the horizontal bars. Exercise Excellent for relieving tension. It is only advisable to do this before lunch or a few hours after it.

Try to work less. Don't try to do as much work as possible in one day. If you have the opportunity to work less without sacrificing your salary, work less. This will save you some of your health and nerves. Work is not the most important thing in life.

Principle 2 - No multitasking!

I've noticed that if I don't try to multitask at work, I feel much less tired in the evening. But if I spend the whole day jumping from one task to another: answering emails and comments, then writing a couple of paragraphs of an article, then sending a Skype message to a friend, then by the end of such a day I usually feel quite tired.

The brain gets very tired from multitasking. In addition, if you try to deal with several tasks at once, then the effectiveness of completing each of them will be less, the greater the number of these tasks. When I'm constantly distracted, I get much less done on each task than if I were doing them separately from each other.

Therefore, try not to be distracted by extraneous matters whenever possible. Turn off ICQ and Skype, deal with work tasks sequentially, there is no need to strive to satisfy requests from other employees as they arrive (unless, of course, they require urgent attention), finish your current affairs first.

And, of course, take rest breaks.

Principle 3 - Follow a Routine

A work routine will help you use your strengths effectively. Do the most difficult and time-consuming work in the morning, when you have the most energy. (I also wrote about this in the article) If you put off completing tasks until later and are lazy, then you may have to complete them at a time when there will be less strength and the work will be harder, and you will be tired.

If you need to do work by tomorrow, don't put it off until evening. In the evening you will want to relax a little. Therefore, do everything as early as possible. Don’t waste your morning on all sorts of nonsense, try to get everything done as quickly as possible, and only then, rest.

Principle 4 - Work remotely

Why not try asking your boss to transfer you to remote work? If your work activity does not require constant presence in the office, then transferring you to remote employment will only save your company money! You won't need to pay for your workplace, rent excess office space, carry out cleaning and other maintenance there, etc. Why not?

Remote work will allow you to save a lot of effort, time and money that you spend on travel. At home you will be much less tired, even if you do the same amount of work as in the office! Why? Because at home you can always lie down, relax, pet the cat or take a refreshing shower. If you have completely finished work, say, at 16-00 and you have nothing to do for that day, then you do not need to pretend to be busy and wait until 18-00 to leave your workplace, as if you were working in an office.

In addition, a regular office is a public place. Employees scurrying back and forth, endless phone conversations of others, extraneous sounds - all this creates an unpleasant distracting background that affects you with fatigue. Add to this the road to the place of work and the constricting business style clothes. The average office worker sits on pins and needles at work, spending days on end in a public place with a bunch of strangers, surrounded by constant bustle. It is very difficult to relax in such an environment!

Someone will answer me that they cannot work at home because of laziness and lack of discipline, while in the office there is a boss who is watching you and, if anything happens, will urge you on with an imaginary stick. There is nothing good about not being able to organize your work on your own, in the absence of bosses and colleagues. People drive themselves into office walls thanks to their lack of independence: “We need a leader, a guy with a stick! We cannot work on our own!” It's time to learn to be independent and organized. . Create a daily routine and follow it. Learn to work without a supervisor or driver.

Why not ask your boss about the possibility of remote work? Just ask, they won’t do anything to you for it!

Bosses know that most office workers are as undisciplined as children. They must always be encouraged, praised and scolded, monitored and kept under constant tension so that they do their job. For this, they are ready to pay the costs of your workplace and bear other costs. Prove to your boss that you are different and can work independently! Then you have a better chance of getting remote employment.

Didn't work out? Well. This is not your last work. You can always find a place where you will be allowed to work remotely. Does your profession not allow it? Change it. Learn new skills that will enable you to telecommute. If you set such a goal for yourself, follow it, and not just complain about the circumstances, then you will definitely get what you want.

Imagine how good it will be when you don’t have to stand in traffic jams, drive in public transport, listen to colleagues’ conversations and sit in the office from bell to bell.

Principle 5 - Minimize stress at work

The less stress you get, the less tired you become - a proven fact. Stop participating in intrigues and gossiping behind your colleagues’ backs. Take a simpler approach to the work itself. Remember, at work you are just making money. You do your job and get paid for it. That's it, you don't owe anyone anything anymore.

Don’t worry about the fact that something isn’t working out for you, that your boss isn’t happy with you, that you’re letting someone down. The worst that can happen is that you will be fired, and if you are not on probation, then by law you will be required to pay compensation. Don’t think about anything else, put all personal relationships outside of work.

Management wants to keep employees on an emotional leash, so they try to instill in employees some kind of almost sacred attitude towards job functions and towards the company for which they work.

If you treat your job the way your boss wants you to feel about it, it can cause a lot of stress in you. unnecessary worries and stress. You will think about work night and day, thinking only about making the company’s client happy, so that an error does not suddenly creep into your calculations, so that your boss does not scold you. This is all unnecessary. Treat work as a means of making money, and not as the meaning of life, a matter of your honor and your sacred duty.

This will help you experience less stress.

Principle 6 - Improve the quality of your holiday!

Many people forget that your level of fatigue is affected not only by what you do while working, but also by what you do outside of it. To be less tired at work, you must first of all rest better. Rest is perhaps one of the most important factors that determines your fatigue.

Spend time after work in a calm, homely environment. Read, lie in bed. Go for light walks, bike rides or jogs. This will help relieve fatigue and relax.

Avoid public places after work, because you spent the whole day in such a place! Take a break from people and noise. Take a break from information! All day long your brain was just processing data. Spare him this work, at least in the evening. No need to sit in front of the monitor and read the Internet all evening. This will only lead to more fatigue!

On weekends, try to devote at least one day to proper rest, and not to shopping or visiting relatives. If you have a dacha, great. Spend time in nature and in silence. Remember, noisy parties, large number alcohol - are not a complete rest. Alcohol only drains you of the strength you need at work!

If you follow these tips, you will notice how much easier your work has become and how much better you feel at the end of the working day! Yesterday I spent the whole evening after work at home. Before going to bed, I lay in bed and listened to calm music and now, on Friday, I feel full of energy, despite the fact that the end is approaching working week and there is less strength left...

The same cannot be said about other days this week. I was getting ready for my vacation and went shopping after work, buying camping gear. This exhausted me greatly, which had a very bad effect on my tone the next day. It was much more difficult to work and write articles and I was very tired.

Principle 6 - Don't stay late at work!

This, I think, is obvious, but still, this point will not be superfluous. Remember, you have the right to a 9-hour working day (including lunch) and nothing can force you to work overtime, even for free! Free overtime is exploitation of employees by management who capitalize on the human sense of responsibility (I wrote about this in the article). Working 8 hours every day, except weekends, is not enough, not to mention working beyond this time.

Therefore, spare your health and get up and leave at the end of the working day. It's your right. If you don’t have time to do something, although you worked properly, then this is the problem of the company that hired few employees and gave them too much work, not yours.

Principle 7 - Drink less tea and coffee

As paradoxical as it may sound, the caffeine contained in tea and coffee increases fatigue and drains your strength. I wrote about this in more detail in the article. The more you drink coffee, the more tired you become and the more your work efficiency decreases.

The absence or small amount of caffeine at work helps to distribute energy evenly throughout the working day. But if you consume a lot of caffeine in various drinks, then after a surge of vigor, a period of fatigue quite naturally sets in. The tone you get from a cup of coffee doesn't come out of nowhere.

If you can't do anything without a cup of coffee, then this indicates addiction. If you get rid of it, you will no longer need caffeine at all.

Principle 8 - Strengthen the body

The more physically fit you are, the more energy and strength you have and the less tired you are. Play sports, quit bad habits, eat healthy, get enough sleep, meditate. All this will help you always be in good shape and experience less stress.

This is the last tip, but one of the most important! Please take the time to take care of yourself and your health!

Final words

As I said at the beginning of the article, office work is tiresome, no matter what you do. In my opinion, the time allocated for weekends and vacations is not able to satisfy a person’s need for proper rest. And given the lifestyle that many people lead: they smoke, drink, lead a sedentary lifestyle, stay late at work and do not rest properly even during vacation, we can say that many people do not know proper rest at all.

Either way, you will be tired.

Remember, office work in front of a monitor, next to strangers until retirement is not the only life alternative. You can organize your life so that you can relax more, do less monotonous, meaningless and unloved work, spend more time at home, with your loved ones and children, instead of seeing them only on weekends.

As I like to say, everything is in your hands.

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A specific example (one of a million possible) is below, at the end of the article. But first, a little introduction to better understand what the problem is and what the solution is. So read to the end, but first! The idea was presented by the magazine “I want my own business.” For those who want to gain more knowledge about small and medium-sized businesses, I recommend subscribing to the magazine. Entrepreneurial stories, stories ordinary people, business plans and unusual points of view. All this is completed in a very high quality, beautiful gloss.

So what's the problem? The problem is in the templates! People are fed stereotypes that say they have to work hard and get little. Moreover, these templates are so rigid that they border on zombies. All this leads to the fact that many people want to work hard and get either a good salary, or create a small business where they have to work for ten people and get paid for two. This is considered normal, but no one can explain WHY! Why is this normal?

What is the result? As a result, we have a lot of very small enterprises, where 1-3 people work without vacations and an undeveloped economy as a whole. Do you really think that business is complicated and difficult to manage? What big business eats its owner completely? Let's look at live examples.

How long does a small entrepreneur work? Usually a lot. Almost no days off or vacations. And at the same time he earns several thousand kilobucks a month. There are people who earn millions. Do they work 1000 times harder? Is this possible? Does the amount of work generate income? Or maybe it’s still the quality of thinking!?

Everyone probably knows the legendary Richard Branson, owner of the Virgin multi-company. So Branson has dozens of businesses that he owns. In which particular business does he work a lot? Think about it! He owns several dozen successful businesses, created many, bought some. But in which one exactly can he work a lot? How does his activity fit into the templates about entrepreneurship? Are they true? At the stage of formation, when everything is done from scratch, there can be many problems, but this is only until the first cash flow goes to the bank and the quality of thinking develops well enough to work little and earn a lot.

I once wrote an article on how to earn a lot, a lot of money (“I’ll tell you how to earn 2 million”). She was too contradictory public opinion. Fine! Today I will write a simpler idea. Let there be a little more work and a little less to earn. But it is still a much better business than most existing ones.

How to earn a lot but work little?

Do you know what the problem is with all the businesses that die? It's always sad when a lot of work and good ideas go down the drain. Fortunately, you can always draw conclusions and start again (personally, I went broke twice). So here it is. Do you know what the problem is? Few sales! If there are enough sales, then everything will be fine.

No matter how brilliant a private dentist or composer or anyone else may be, society will be left without his wonderful talent if the product of the talent is not well marketed. Ideas are important, production is important. But without sales, all this is dead. This is where most entrepreneurs have their weakest point and this is where it is worth addressing. We must provide the most useful services for society. This brings maximum profits. In order for the employee to have a salary, the entrepreneur to have a profit, the consumer to have a product, and the state to receive tax deductions, sales are needed.

What exactly and how to do it. In short, you need to find a good, useful product that is not selling well for some reason. Then you need to find the consumer who does not know or has the wrong idea about the product. And then you need to sell. You don’t have to produce, deliver, rent offices and deal with other headaches of a beginning entrepreneur. You just need to understand and do everything correctly.

Now, very specifically (here you can choose any product to suit your taste, color and scale). In order not to go far, let's take publishing houses. I used to publish a regional newspaper, now a federal magazine. It turns out that printing large circulations (and not only media, but almost any printing) in Moscow and delivering to remote cities is cheaper than printing there directly (I myself am not from Moscow). Moreover, you can do everything even cheaper if you print somewhere in Finland, China or Lithuania and other countries (be careful, there may be costs at customs). If you take this issue seriously, you can find the cheapest print with the same quality. Of course, this should not be an urgent print, because... Delivery from Moscow will take 7-10 days. But non-urgent orders in any city are through the roof.

What are we doing? We agree with the best printing house (in terms of price/quality ratio) that you will supply them with clients. For this you will receive a percentage of sales. You then negotiate with shipping companies to get exact timings and prices. That's it! Now you have a product. You didn’t need loans, there weren’t and won’t be hemorrhoids with personnel, business expenses and other difficulties. The product appears as if on cue magic wand within 2-3 days. You don't make your own markups! You just get a percentage, like a freelance sales manager.

Now we need to find a sale! To do this, you need to call all print media in different cities. And offer highest quality at the lowest price. In many regions there is still no high-quality color printing in newspapers!!! A few hundred targeted calls - and you will have a customer base. You transfer them to the printing house and receive a REGULAR percentage of sales. After all, sales will occur monthly or at other intervals, but with frequency. And you don't have to do that much work. Even if you get only 5-10%, it will be tens of thousands from a large order (and you don’t need to deal with small ones). 10 clients will provide a regular cash flow of hundreds of thousands of rubles. You can also receive your percentage as an individual. person, or you can register as an individual entrepreneur and pay only 6% of income. In this way, a lot of products and services can be exported from the Capital to the regions or vice versa. Choose according to taste and color. I just ask you very much, do not distribute alcohol, cigarettes, financial pyramids and other dangerous things that promise the joy of life in exchange for life itself or illusory money in exchange for hard-earned money. Sell products that solve problems and you'll be fine!

And don't forget to buy a magazine. He doesn't impose templates, he destroys them! Well, of course, the magazine shows different ways, which lead to where many want to go, but not many go. I wish you success on behalf of all the people who worked on I Want My Own Business magazine. Buy it - you won't regret it!